Resume | Personal Brand Showc

Experience & Education

Jan 2025 — March 2026

BS in Strategic Communications, Corporate Communication & Branding-Northwestern University

Gained practical experience in corporate messaging, public relations, and brand management by designing data-backed campaigns, managing corporate reputation, crafting persuasive content, and building audience engagement strategies.

Jun 2025 — Aug 2026

Data Science Certificate-Northwestern University

Completed a 4-course professional program focused on end-to-end data pipelines and machine learning. Built hands-on projects using Python to solve complex business problems, clean large datasets, and deploy enterprise-level data models.

February 2022 — Present

Cosmetologist & Small Business Owner at Feeling This Hair

Owning and operating my salon suite, Feeling This Hair, successfully for the
past 4 years has developed the following skills:

• Cultivating a brand identity that resonates with my values and target
market and conducting market research and advertising strategies to
reach new clients

• Building an eﬀective website through Wix and designing cohesive
brand visuals using Canva

• Analyzing and improving profit margin with QuickBooks

• Anticipating and satisfying customer needs daily behind the chair

• Maximizing social media trends and forecasting future industry shifts

• Continuously improving my artistry and education

• Prioritizing guest experience and client relationships, creating a
welcoming memorable environment that encourages customer loyalty.

Sep 2016 — Feb 2022

Salon Professional & Cosmetologist at Hair Cuttery

My six years of experience in this role made me an excellent communicator

and team player, confident in de-escalating and resolving conflict and in

managing a fast-paced environment. As a full-time hairstylist, my role

included:

• Elevating my artistry in cutting, coloring, and styling hair and educating

clients on products and techniques

• Boosting salon revenue and product sales by educating clients,

engaging them with promotional displays, and using my signature sales

method

• Cultivating a welcoming guest experience and managing front desk

responsibilities, including scheduling appointments and processing

payments, coordinating salon wait times, stylist pacing , and availability

• Navigating difficult phone conversations and satisfying customer needs

Aug 2015 — May 2016

Cosmetology License, Tricoci University of Beauty Culture